― Presentation · 01

Global innovation
with roots in the Canaries

So many years of working in the technology industry, and my background of business oriented academic training, have encouraged me in the ongoing search to link worlds that seem distant from each other. My path over the last 28 years has taken me from strategic communication to senior management, developing my greatest talent: the connection between people, businesses and territories.

― Career path · 02

Connecting people and businesses

Humanising digital transformation

During the years I spent in development in the technology business, I learned that no data architecture will work if there isn’t anyone who trusts in it.

My work has always been to translate technical complexity into a business language, closing the gap between innovation and those who should lead it.

Connector for global opportunities

I’m lucky enough to be devoting myself to international business at the moment of greatest openings and competitivity in the Canaries.

I’ve been part of business teams which have dared to look out from the islands to overseas, and thanks to this I have managed to create a live network of international contacts.

Public-private collaboration

I believe that this mixture is the basic core from which true innovation and economic development unfurls.

I have worked for many years in both systems and I know how to find the right fit where interests, capacities and intentions will align the public sector and the private sector.

Team development and management

I’ve always felt at ease in corporate cultures where talent is not a resource that is consumed, but rather an asset which is developed.

Throughout my career I have been able to see that when people grow professionally with a clear purpose, the company becomes unstoppable.

Communication and innovation through art

In an environment where generative content creation tends towards uniformity, human sensitivity is the greatest asset for differentiation.

Through the alliance with Art as Experience, we provide an application for art which goes beyond an aesthetic object, converting it into a high-level vehicle for brand and company positioning.